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Brooklyn Brothers nets Wyevale brief.(Brief article)

Campaign

| August 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Brooklyn Brothers has won its first account since launching in the UK in June.

The agency has picked up the advertising, DM and digital business for Wyevale, the garden centre chain, without a pitch. The business was previously handled in-house.

The Brooklyn Brothers will be briefed to expand the brand online, offline and in-store. Wyevale has recently invested in improving its online infrastructure and the agency will now redesign its website.

It will also work on the retailer's loyalty scheme, The Garden Club, reviewing its proposition and communications, as well as developing a variety ...

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