AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Broadcasters welcome restructured TV ad break rules.(television advertising)(Brief article)
Broadcasters have welcomed the incoming Ofcom Advertising Code, arguing that it will allow for a better experience for viewers and a stronger offering for advertisers.
Ofcom's new code, which comes into force on 1 September, removes rules that require a 20-minute interval between ad breaks during programmes and will allow broadcasters to schedule an ad break every 30 minutes during films, rather than the existing 45 minutes.
The changes mean that broadcasters will have greater flexibility in scheduling breaks during programming bought from the US, made without the 20-minute rule in mind. A Channel 4 spokeswoman said: 'The revised rule offers broadcasters more ...
- NDS and MTV Win BAFTA and BIMA Awards in Same Week for Ad-Break Tennis and MTV...
- Press release article from: Business Wire October 14, 2002 700+ words
...interactive tennis game, Ad-Break Tennis is played...control during the ad breaks to access the interactive...score in the next ad-break. Through developing Ad-Break tennis, MTV encouraged...tuned during the ad-breaks while at the same...
- UKTV takes break from the clutter: UKTV is reducing the length of its ad breaks...
- Magazine article from: Marketing Week Wilkinson, Amanda February 5, 2004 700+ words
...There's been an explosion in output on TV and now when an ad break comes up, viewers have as many as 350 options to consider...today's technology it is easier for people to ignore the ad breaks." He says that the research--a quantitative study by Billetts...
- Mattel takes NickToonsters ad breaks.(Brief article)
- Magazine article from: Marketing Week August 14, 2008 700+ words
...Toy company Mattel has signed a deal to take over the first ad break of every hour during the launch day of NickToonsters, the...August 18. Mattel toys will feature during the entire first ad break, showcasing key brands including Barbie, Hot Wheels, Batman...
- Sky selling boxers short with ad breaks; TV View.(Sport)
- Newspaper article from: Wales On Sunday (Cardiff, Wales) November 8, 2009 700+ words
...At least Sky let us see the Northern Irishman's post-fight interview where he rounded on the fans still booing Sexton. "Lads, wrap it up, will you?" he said. Now, if only that ad break had wrapped up a few seconds earlier...
- Why only the lonely watch the ad breaks.
- Newspaper article from: The Daily Mail (London, England) February 5, 2003 700+ words
...family, a retired couple, a single mother and a house shared by five office workers in their twenties. The couple used the ad break to catch up on what they had each done that day, while a single woman watched one-third of the breaks when she was alone...
- UKTV cuts ad-break time.(The World: Ad Age Global News & Data)(UKTV reduces the...
- Magazine article from: Advertising Age Hall, Emma September 8, 2003 700+ words
...is cutting the duration of commercial breaks and on-air promotions because viewers are switching channels. Four-minute ad breaks will be reduced by at least 30 seconds, and on some stations breaks will be only two minutes long. Mike Smallwood, a consultant...
- DIGITAL TELEVISON RECORDERS: The welcome ad break.
- Magazine article from: Marketing Week February 7, 2008 700+ words
...Despite fears within the advertising industry, TV viewers have not been using their digital television recorder boxes to skip ad breaks. In fact, research shows they are actually choosing to watch more If TV viewers want to avoid ads, they can. It's never...
- ITV TO TAKE AN AD BREAK; Chiefs' shake-up.(News)
- Newspaper article from: Daily Record (Glasgow, Scotland) February 7, 2004 700+ words
Byline: By Simon Worthington TV bosses are to shake up ad breaks in a bid to stop bored viewers channel-hopping. The radical move could also see trailers for other programmes being shown between...
