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Asda 'bullying' mag publishers.
Magazine publishers are up in arms over new distribution demands made by the supermarket chain.
Magazine publishers have branded Asda a 'schoolyard bully' after it proposed changes to distribution arrangements that insiders say would 'devastate' the industry.
A newspaper and magazines buyer from the supermarket sent an e-mail to leading magazine distributors with a request for two pages of editorial or advertising space each month in titles chosen by the supermarket.
Representatives of Asda, magazine distributors and publishers met on Tuesday to discuss the proposals. In the meeting, Asda is understood to have blamed the e-mail on a junior buyer who was naive and new to the category. Publishers are awaiting new proposals from the supermarket.
A spokesman for Asda declined to comment on the seniority of the person who sent the e-mail. However, he said: 'Any reference to free editorial was a mistake on our behalf and shouldn't have been included. The e-mail was very much a starting point to negotiations.'
In the original e-mail, Asda proposed a contribution of pounds 10,000 for shop space allocated to a distributor's titles. It also requested a space ...
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