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Agencies line up for Coke digital roster.(Brief article)
Coca-Cola is talking to agencies about its digital advertising arrangements with a view to expanding its UK roster.
The soft-drinks giant has scheduled meetings with existing roster agencies, and has also asked a number of non-roster digital shops to provide credentials.
The process is understood to be procurement-driven.
The review is being led by Joanna Hyder, the head of digital marketing at Coca-Cola, who recently returned from maternity leave.
Although a decision has yet to be made as to the extent of the roster expansion, it is understood that any new agencies that are appointed will be assigned briefs across Coca- Cola's 16-strong portfolio of UK brands, which includes ...
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