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Adidas calls global digital advertising pitch.
Adidas has called a pitch for its global digital ad account.
180 Amsterdam, Droga 5, Avenue A/Razorfish and Isobar are understood to be involved in the process, which is being run out of Adidas' Amsterdam headquarters.
It's thought that the sportswear giant is looking for a fresh approach to advertising across digital platforms.
Adidas' rival Nike has had success in digital advertising over the past two years, including the Nike+ campaign, created by R/GA, which won the Cyber Lion Grand Prix at Cannes in 2007.
In recent years, the Aegis-owned Isobar has handled the majority of Adidas' UK digital campaigns. The company's most recent UK work, created by the ...
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