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P&O reviews pounds 7m media and creative.(P&O Cruises)(Brief article)

Campaign

| August 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

P&O Cruises has called a review of its pounds 7 million advertising and media accounts.

The incumbents, Miles Calcraft Briginshaw Duffy and Starcom, will repitch for the business. The process is being handled by the AAR.

The review is part of a process instigated by the company's owner Carnival that will affect all of P&O Cruises key suppliers.

P&O Cruises runs cruise holidays to 90 countries and is run separately from P&O Ferries, which manages ferry lines between the UK and Europe.

Last month, P&O ...

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