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The Sun kicks off pounds 9m ad rethink.
Euro RSCG on alert as the tabloid sets up credentials meetings with News of the World set to follow.
News International has kick-started a review of the pounds 9 million advertising account for The Sun, in a move that could put an end to Euro RSCG's three-year relationship with the newspaper.
The AAR, which is handling the process, has contacted agencies ahead of drawing up a shortlist that will be invited for credentials meetings in the coming weeks.
Although the pounds 4.5 million advertising account for The Sun's sister title, the News of the World, which is also handled by Euro RSCG, is not currently included in the review, the winning agency could be appointed to handle advertising for both papers.
Euro RSCG was appointed to work on The Sun and the News of the World, which form the News Group Newspapers division of News International, in June 2005, following a pitch against Publicis and Saatchi & Saatchi.
The decision put an end to TBWA\London's ten-year tenure on the account, during which time it produced the iconic 'We love it' and 'Big on a Sunday' straplines for The Sun and the News of the World ...
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