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Magic in the air for Bauer as 105.4 makes big gains in Rajar report.

Music Week

| August 02, 2008 | COPYRIGHT 2008 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Neil Fox dominates over Jamie, Johnny and Denise in the all-important breakfast slot, securing top spot for Bauer group

The Rajars belonged to Bauer in quarter two as Magic 105.4 triumphed in London, netting a rare breakfast show win for Neil Fox.

The period was a positive one for commercial radio as a whole, as the BBC's key national stations fell back from their Q1 peaks and the larger commercial groups held relatively firm in spite of corporate shifts across the board.

Fox drew 868,000 listeners to his show, knocking Heart 106.2's Jamie Theakston and Harriet Scott off the top spot they had occupied for two quarters. The Heart duo brought in 844,000 listeners - a drop of 3.5% year-on-year and 5.5% on last quarter - but still kept ahead of the Capital pairing of Johnny Vaughan and Denise Van Outen, who claimed an average weekly audience of 772,000 between 6am and 9am.

The rankings were echoed in the overall London placings, with Magic winning out for the sixth successive quarter. Exactly 10 years since Emap re-branded its former Melody station, Magic took 7.4% of London listening - its highest share to date - and opened up a lead over Heart after two incredibly close periods.

"The last two or three books, we have been very close to Heart on share, but we have put just over a quarter of a million listeners between us and them," says Bauer Radio managing director, national brands Mark Story, adding that he expects the gap to narrow again over the course of the next few surveys.

Always a slightly disinterested party at the Rajars, the BBC was able to shrug off a quarter in which the audience for Radio Two fell fractionally below 13m listeners a week and that of Radio One fell from above 11m to 10.7m. The Corporation pointed to the fact that, last time around, Radio Two saw record reach and market share numbers, while Radio One ...

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