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Letters to the editor.(Letter to the editor)
Dear Editor
I am writing in regards to last issue's 'Sending the Right Signals' article. Joseph Greenberg makes mention in paragraph two of what seems to be a uniquely Japanese 'shotgun approach' to sending products to market. I have long been dumbfounded at the amount of new products that are constantly popping up at convenience stores, 100 yen shops and supermarkets around Japan. Almost every autumn I develop a taste for some chocolate bar or new drink and just as fast it is taken off the shelves (maybe for the better).
[ILLUSTRATION OMITTED]
How can companies afford to take this approach? The company interviewed in the article, Kakudai, would suggest that if one of the products truly has value, it would be best to put all one's efforts into the one product rather than the many. If one is not sure of the market value of their products, rather than produce them all and hope for the best, wouldn't it be better to at least do some market research?
Is there an overall lack of confidence in ...
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Dear Editor: I would like to say that we love your magazine & admire the hard work for every. issue that you guys send out. Sulieng...
