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Message from the editor.(Editorial)
Dear Readers
We took great pleasure in compiling and editing the articles in this month's magazine, our first issue as a monthly publication for quite a few years. With marketing as our focus we offer articles covering a range of hot topics. Industry expert, Andrew Till, explains how to harness the latest eye-tracking technology to understand Japanese consumers, and we offer detailed case studies of Krispy Kreme and P&G.
Also as a part of the feature, we look at how to market luxury brands in Japan and put our neck on the line by running a daring and explorative piece on advertising giant Dentsu.
In our 'Context & Culture' section this month, Kevin Mcgue goes hunting for the perfect suit and our writer, Sarah ...
- Japan's lost decade.(Japan: monetary and fiscal policies)
- Magazine article from: The Economist (US) September 28, 2002 700+ words
Japan is not so much in a cycle as in a rut THE annual growth rate in Japan has averaged less than 1% over the past ten years...in the previous decade. The OECD estimates that Japan's output gap, a measure of spare capacity, is a...
- JAPAN/U.S.: GEOPOLITICAL UNCERTAINTIES INVITE SOBER DIPLOMACY.
- News wire article from: Interpress Service April 27, 2007 700+ words
...how China's emerging role will affect Japan. "Now that we see the resurgence of Chinese...us to think about the real position of Japan in Asia in a sober, modest, and responsible...series of the Sasakawa Peace Foundation. Japan continues to occupy a central position...
- Japan in the World.
- Magazine article from: The Historian Hanes, Jeffrey E. June 22, 1995 700+ words
...Prize in literature in October 1994, all Japan celebrated. It was as if the dark clouds...volume under review: "My sense is that Japan is still a peripheral country, and that...particularly in Asia." In their introduction to Japan in the World, editors Masao Miyoshi and...
- Japan shapes military force to tackle emerging threats.
- Magazine article from: National Defense Tiron, Roxana August 1, 2003 700+ words
Japan is reshaping its military forces as it attempts...Japanese officials told National Defense. Japan's Parliament recently passed a series of...debate, the contingency laws were sparked by Japan's concern over a ballistic missile attack...
- Japan's global fear: Japan says it's an international country, but its trade...
- Magazine article from: Business Asia Pesek, William Jr June 1, 2002 700+ words
A sign greets passengers arriving at Japan's second-biggest airport: "Welcome to Japan, an International Country in an International...the dark. Second, the message itself--that Japan, the world's No2 economy, is an international...
- Japan's anti-war stance turning to 'active pacifism'; Defense agency to get...
- Newspaper article from: The Washington Times January 16, 2005 700+ words
...Lucille Craft, THE WASHINGTON TIMES TOKYO - Japan's lowly regarded defense agency is on...and "defense" have been dirty words in Japan, which officially has no standing army...maintains instead "Self-Defense Forces." Japan currently has 600 troops stationed in Iraq...
- JAPAN: COVETED VETO POWER IN U.N. REMAINS BEYOND TOKYO'S GRASP.
- News wire article from: Interpress Service December 22, 2006 700+ words
...2006 (IPS/GIN) -- Eleven years after Japan was defeated by Western allied forces at...politics with a clean slate. Since then, Japan has worked hard to rise from the ashes...international aid donor. But this week, as Japan celebrates the 50th anniversary of its...
- Japan: saying no. (Asia)
- Magazine article from: The Economist (US) November 19, 1994 700+ words
...of the APEC summit. Earlier this year, Japan had feared a confrontation between ambitious...liberalise, but at a leisurely pace--has let Japan off the hook for the moment. But not for...security. Each time a new row surfaces, Japan is pressed to take sides; and, since...