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Digital: Dove to run drive via MySpace site.(Brief article)
Dove is rolling out a summer campaign for its Go Fresh range through social networking site MySpace.
A customised community page, www.myspace.com/dovegofresh, features video content presented by T4's Miquita Oliver. Clips offer advice on summer fashion, health, fitness, careers, finance and romance. Users can also submit their own fashion and lifestyle tips.
The work, which uses the strapline 'Freshen up for …
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