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Byline: Elisa Mala
China has promised an Olympics this year of unparalleled grandeur and novelty. Still, when viewers tune in to the festivities next month, the Games' signature sound might seem a bit familiar. That will be thanks to Netherlands native Tijs Verwest, better known as DJ Tiesto, who blew away crowds with his live musical performances during the opening ceremony at the 2004 Athens Games. Since then, Tiesto has mixed tunes for the likes of Justin Timberlake, snagged a Grammy nomination for his album "Elements of Life" and completed four tours in Asia, Europe and North America.
Now Coca-Cola has tapped him and seven other Western ...