The Work: New Campaigns - UK.(briefs)(Tower Hamlets Borough)(Beattie McGuinness Bungay)(Trident Plc)

 TOWER HAMLETS BOROUGH - KNIFE CRIME CREDITS Project: Knife crime Client: Chris Payne, deputy head of communications, Tower Hamlets Borough Brief: Carrying a knife for protection actually makes you more vulnerable Creative agency: Abbott Mead Vickers BBDO Writer: Milo Campbell Art director: Sonny Adorjan Planner: n/a Media agency: n/a Media planner: n/a Production company: Thomas Thomas Director: Kevin Thomas Post-production: The Mill Audio Post-production: Wave Exposure: Online and DVDs to community groups 

Carrying a knife could result in you being stabbed by your own weapon, is the message behind Abbott Mead Vickers BBDO's powerful new film for Tower Hamlets Borough.

The spot, which aims to discourage the young residents of the borough from carrying knives, shows a man being chased through the bustling streets of London by an assailant. As he runs into a residential road, his pursuer catches up with him and brutally stabs him in the neck. At this point, it transpires that the identity of the attacker is the victim himself.

The ad ends with the strapline: 'Carry a knife and you risk being stabbed by your own blade.' The campaign is currently running as a viral and is soon to appear in cinemas in the borough of Tower Hamlets, and on TV.

 CARLING - CARLING IPINT CREDITS Project: Carling iPint Client: Nicola Young, director of marketing communications, Coors Brewers Brief: Use iPhone's high profile to create innovative Carling-branded social currency for groups of mates down the pub on a Friday night Creative agency: Beattie McGuinness Bungay Writer: Dom Martin Art director: Dom Martin Planner: Nick Stewart Media agency: n/a Media planner: n/a Designer: Martin Buckwell, Illusion Labs Exposure: iTunes 

The chance to win a virtual pint of Carling is being offered to iPhone users to promote the lager's new can that tells you when it's perfectly chilled and ready to drink.

In conjunction with the Swedish developer Illusion Labs, Carling's ad agency, Beattie McGuinness Bungay, has developed an …