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BBC enlists Damon Albarn to promote Olympics coverage.(British Broadcasting Corp.)(Brief article)

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| July 25, 2008 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The trailer promoting the BBC's coverage of the Beijing Olympics, created by Damon Albarn and Jamie Hewlett of Gorillaz, breaks tonight at 7.30pm on BBC One.

The animated promo, produced in conjunction with Rainey Kelly Campbell Roalfe/Y&R, is based on the Chinese folk tale Monkey King. It features the Monkey, Pigsy and Sandy characters exhibiting their Olympic sporting …

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