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Lexmark takes aim at HP with Optra printer. (Lexmark International's Optra N laser printer)(Product Announcement)(Brief Article)
Lexmark International Inc. is filling out its Optra line. The company announced the Optra N network printer and enhancements to its MarkVision connectivity software last week.
The printer manufacturer intends to take on Hewlett-Packard Co.'s LaserJet 5Si in a battle for mid-range market share by adding management features and broader connectivity to its 24-page-per-minute laser printer.
"What Lexmark is doing is targeting a more full-featured solution, and [delivering] it at a better price than its competitors are," said John Goetz, an analyst at the Giga Information Group, in Santa Clara, Calif.
According to Goetz, the Optra N uses the same Canon Computer …
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