Los Angeles event comes to Europe.(Conference news)

Musexpo, the international multimedia forum, to kick off its European launch in London in October

Los Angeles-based international music, media, technology and entertainment forum Musexpo is to launch its first annual European event in London at the end of October.

The inaugural Musexpo Europe will take place at London's Cumberland Hotel from October 27-29 and will follow the networking-led format established in the US. During the day, the audience will attend conference sessions, while showcase events will take place at night.

Musexpo has teamed up with the Great Escape Festival to stage the evening showcases, which will be held at London's Borderline and Metro venues. Former Music Week publisher Ajax Scott is working on the Musexpo Europe organisational team, while Xfm will be the event's UK radio partner.

Scott says the event will operate in its own particular niche rather than trying to compete with existing industry events. "This is not another event looking to clog up the industry event schedule," he says.

"The focus is on senior people within the music, media and technology industries, and people who work in an international arena. It's aimed at people with established track records in the business as opposed to people on the outside trying to get in."

Names already confirmed as panellists include Radio Two head of music Jeff Smith, AEG Live managing director Jessica Koravos, Atlantic Records UK president Max Lousada and Alex ...