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Media Lifeline: Garry Lace.

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| July 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Admedia's controversial new managing director has taken a major equity share in the business.

May 2001: A start at Saatchi & Saatchi, then to Euro RSCG Wnek Gosper; by 1998 Garry Lace is at TBWA GGT Simons Palmer. He shins rapidly up the greasy pole: a managing partner in 1999; the joint managing director with Johnny Hornby in 2000; chief exec in 2001.

October 2002: But Lace shocks the industry when he's lured across town to fill the long-vacant chief executive role at the deeply unfashionable Grey Worldwide London. The remuneration package (said to be in the vicinity of pounds 800,000) is believed to have helped. Reporting to Grey's global boss, Ed Meyer, Lace's challenge is to turn around the lacklustre creative reputation of Grey London.

March 2004: Lace parts company, mutually, with Grey, following a surreal episode involving a police investigation into a 'prank' e-mail suggesting Lace was about to set up in business with one of Grey's clients. During his tenure, described in a Grey statement as one of the agency's 'most successful' periods, Lace had made more than 50 staff redundant.

May 2006: Lace made a sensational ...

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