AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Close-Up: Live issue - Should Heinz have axed 'gay kiss' ad?
Heinz's decision to listen to complaints and pull its Deli Mayo ad may backfire.
'Whichever way you look at it, it's two men kissing, and 99 per cent of 'ordinary' parents do not want their children to see it or be homosexual,' Simon Darby, the deputy leader of the British National Party, says, when putting forward his view on the recent Heinz ad.
Less than a week after the company launched its Deli Mayo ad, created by Abbott Mead Vickers BBDO and featuring a kiss between two men, 210 people with similar views to Darby had complained to the Advertising Standards Authority and Heinz made the decision to pull it.
The complaints described the ad as 'offensive' and criticised Heinz for its 'irresponsible scheduling' of the ad before the watershed Complaining parents told the ASA they felt 'embarrassed' that they had to explain homosexuality to their children after watching it.
AMV, Heinz and the ASA all declined to talk about the decision to pull the ad - but that hasn't stopped everybody else discussing it.
Rather than putting out the fire, Heinz's decision has fuelled it, and the gay community has reacted with outrage to the decision.
As of midday last Friday, 8,745 people had signed a petition calling on Heinz to reinstate the ad; Stonewall, the gay rights lobbying body, and the radio station Gaydar had called for a boycott of Heinz's products; and a protest group had formed on Facebook.
- Heinz ad slated by homeless groups.(Brief Article)
- Magazine article from: Marketing Brabbs, Cordelia July 27, 2000 700+ words
...disapproval of a new ad for Heinz Salad Cream which...food from bins. The ad carries the strapline...tastes supreme with Heinz Salad Cream'. The...A spokesperson for Heinz defended the advertising. He said: "This ad is intended to be...
- Glaxo-Heinz ad battle in 2nd phase.
- News wire article from: Asia Africa Intelligence Wire September 14, 2004 700+ words
...injunction against a TV ad of Complan, the health food drink brand owned by Heinz, that was being telecast...favour, restraining Heinz from showing the concerned ad. Regarding the IMRB...Complan after viewing the ad, Heinz has stated in its affidavit...
- U.K. public to decide `Beanz' fate.(The World: Ad Age Global News & Data)(Heinz...
- Magazine article from: Advertising Age Hall, Emma August 4, 2003 700+ words
Byline: Emma Hall [London] Heinz is asking the British public to decide the fate of the "Beanz Meanz Heinz'' ad slogan that has appeared in U.K...tin of beans and say Beanz Meanz Heinz.'' The tagline was created by...
- Heinz ad is hard to swallow.(Mr. Mangetout unable to eat billboard)(Brief...
- Magazine article from: Marketing May 4, 2000 700+ words
...bit of a hiccup in the PR campaign for Heinz Salad Cream. The campaign strapline claims that 'any food tastes supreme with Heinz Salad Cream' and the PR team set out to...munched until all that remained was the Heinz salad cream logo and the slogan. The culinary...
- Beattie McGuinness Bungay picks up Heinz ad account for sauces.(Beattie...
- Magazine article from: Marketing Week April 13, 2006 700+ words
...McGuinness Bungay (BMB) has won a place on the Heinz roster after being handed the advertising...Salad Cream. The move follows rumours that Heinz has already been in talks with non- roster...variety of sauce brands. It is thought that Heinz handed the business to BMB after the Competition...
- The Week: Labour MP calls on Heinz to reinstate its 'gay kiss' ad.(Heinz...
- Magazine article from: Campaign July 4, 2008 700+ words
...Labour MP Diane Abbott urging Heinz to reinstate its 'gay kiss' ad, created by Abbott Mead...offensive or indecent'. Heinz withdrew the ad, for its Deli Mayo brand...people who think that the way Heinz pulled the ad was silly and offensive...
- Heinz #8m ad review extended to include non-roster agencies.(Brief article)
- Magazine article from: Marketing Week August 10, 2006 700+ words
Heinz has extended the advertising review of its...Douglas. Prior to Douglas arriving from Heinz Australia, the company was believed to be...s roster since it won its first piece of Heinz business in 1998. It is now understood that...
- HOTLINE: Heinz promotes its Bite Me range of frozen snacks.(with ad...
- Magazine article from: Campaign August 8, 2003 700+ words
Heinz is promoting its Bite Me range of frozen snacks with a pounds 3.5 million campaign, which includes an animated series running on the Viacom channels MTV and Nickelodeon. Viacom developed creative for Heinz for the ad series, called The Adventures of the Bite Me Crew.
- CASE STUDY - HEINZ: Heinz Baked Beans.(ad campaign)
- Newspaper article from: Brand Strategy June 12, 2007 700+ words
The Heinz brand might have one overarching vision...people's minds with baked beans. The ad campaign sings 'Beanz Meanz Heinz' and more than 1.5 million cans...leadership and heritage in this area - Heinz owns approximately 50% of the total...
- Media: Hit or Miss - Heinz attracts wrath of media, Labour MPs and gay rights...
- Newspaper article from: PR Week (UK) July 4, 2008 700+ words
...When condiment giant Heinz's new TV ad for its Deli Mayo brand...kiss between two men. Heinz immediately pulled the ad, but is now facing further...that the pulling of the ad was not fully anticipated by Heinz and its advertising agency...
