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The Work: New Campaigns - UK.(McDonald's Corp.)(Leo Burnett Company Inc.)
MCDONALD'S - FAMILY BRAND CAMPAIGN CREDITS Project: Family brand campaign Client: Jo Webster, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett Writers: Chris Birch, Daniel Fisher Art directors: Caroline Rawlings, Richard Brim Planner: Richard Cordiner Media agency: OMD Media planner: Ian Cairns Production company: Academy Films Director: Tony Barry Editor: Sam Gunn, The White House Post-production: The Moving Picture Company Audio Post-production: Grand Central Exposure: National TV
McDonald's has gone back to the earth in its latest work for its children's Happy Meals range.
The campaign, ...
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