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The World: Sydney - Saatchis secures brief to promote honours system.(Brief article)

Campaign

| July 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Australian government has appointed Saatchi & Saatchi in Sydney to raise awareness of the country's honours system.

The agency, which won the assignment in a three-way pitch, is being asked to raise the profile of such awards as the Order of Australia and bravery medals.

'Heroism is a broad term that ...

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