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The World: New York - Discover Financial reviews dollars 85m media account.(Starcom Inc.)(Brief article)

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| July 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Discover Financial, America's sixth-largest credit card issuer, is reviewing its dollars 85 million media planning and buying business.

Starcom, the Publicis Groupe-owned incumbent, is understood not to be defending the business because of conflict with its dollars 250 million Bank of America account.

Industry sources expect the review to be contested by the Aegis Group's Carat and The Martin Agency, an ...

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