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The Week: i-Q - The internet question - Was Heinz right to pull its male kiss mayo ad?(Brief article)

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| July 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Insanity. I'm offended that Heinz was forced to take it off. It says a lot more about the British public than it does about the ad or the industry. - Gellan Watt

I agree, I'm offended and bloody angry. It was a harmless advertisement - Sarah Miller

Definitely right to pull the ad. An awkward theme with which many people are uncomfortable. It should not be assumed to be OK for millions of viewers. It was badly conceived and in poor taste. - Roy Marks

I find it completely bizarre and ludicrous that people would want an ad pulled showing a so-called gay kiss, when the same is done on Coronation Street or Hollyoaks. I thought the ad hilarious, intelligent and well-thought out. Other advertisers should start being more racy instead of ...

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