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PHD has won Cadbury's media planning and buying account, estimated to be worth pounds 30 million, after beating the incumbent, Starcom, in a final shoot-out.
The review, called in May, saw Publicis-owned Starcom, Omnicom-owned PHD, Aegis agency Carat and a combination of The Seven Stars and Naked Communications originally pitch for the account.
The UK pitch was part of a wider, pan-European review that saw Starcom retain the business in continental European markets including France and Spain, and add Italy, Turkey and Greece to its remit. ...