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The Week: PHD beats Starcom to land pounds 30m Cadbury account.(Brief article)

Campaign

| July 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

PHD has won Cadbury's media planning and buying account, estimated to be worth pounds 30 million, after beating the incumbent, Starcom, in a final shoot-out.

The review, called in May, saw Publicis-owned Starcom, Omnicom-owned PHD, Aegis agency Carat and a combination of The Seven Stars and Naked Communications originally pitch for the account.

The UK pitch was part of a wider, pan-European review that saw Starcom retain the business in continental European markets including France and Spain, and add Italy, Turkey and Greece to its remit. ...

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