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Years back, when I was a young writer at BMP, John Webster said: 'The difference between you and me is that you're a gifted amateur and I'm a professional.'
I asked him what that meant.
He said: 'At the end of the day, you'll come out of the office with something brilliant or nothing. I'll come out of the office with something brilliant, or something usable.'
When John said that, it was like a light going on in my head, I got what he meant. This isn't art, this is business. At its best it should be a beautiful and inspiring business. But it is a business.
You (can) go straight to the 55 million consumers in the streets and houses of the UK. Did what we did work for them? Did they repeat your ...