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The Week: Media news - Zenith: web to top adspend.(ZenithOptimedia)(Brief article)
ZenithOptimedia has marginally upgraded its world adspend growth forecast for 2008 to 6.6 per cent, and predicts that the internet will overtake TV and newspapers to become the UK's single-largest advertising medium next year.
Internet adspend is projected to reach pounds 4.06 million in 2009, compared with pounds 3.95 ...
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