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Mother has scooped the pounds 3 million advertising account for Thorntons following a pitch against Beattie McGuinness Bungay.
The agency will create a campaign to push the brand's new product lines and store concepts that will roll out across the UK in the autumn.
The pitch was led by Stuart Renshaw, Thorntons' head of brand, and Peter Wright, the marketing director. The account was put up for review after Shop, the ...