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Agencies line up for NMA creative brief.(Newspaper Marketing Agency)(Brief article)
The Newspaper Marketing Agency has called a review of its advertising arrangements.
The NMA is understood to be talking to agencies including CHI & Partners and McCann Erickson. The incumbent on the account, VCCP, declined to repitch.
The agencies have been briefed to work on a project basis in the UK and are currently in the process of submitting creative work. A decision is expected within the next month.
In January, VCCP Blue, an offshoot of VCCP that works with clients on smaller budgets, launched an online campaign for the NMA. It featured marketing ...
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