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Peter Souter, the deputy chairman at Abbott Mead Vickers BBDO, is stepping back from his responsibilities at the agency to embark on a career as a writer.
The former executive creative director - who has written for Radio 4 - has had a six-part TV series called Married, Single, Other commissioned by ITV. It airs this autumn.
Although he will no longer have responsibilities at the London agency, Souter will continue to sit on the BBDO Worldwide Board and the network's Worldwide Creative Council.
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