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Mike Jefferies named MD at Red Urban.(Brief article)
Mike Jefferies, the chief operating officer of Tribal DDB, has been promoted to managing director of Omnicom's digital network Red Urban.
Separately, Red Urban is understood to have won a global pitch for the Diageo-owned rum brand Captain Morgan after a three-way pitch against Agency Republic and AKQA.
Jefferies, who will be based in London, will be responsible for overseeing the growth of the network and pushing it as a separate global digital offering to Tribal DDB.
He is joined by Michael Udell, a strategy director at Tribal, who becomes head of planning.
Jefferies will report to Jonathan Nelson, a US-based advisor to Omnicom, and the business will operate with a separate P&L to Tribal DDB. Further hirings are expected over the coming months.
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