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Chemistry to scoop pounds 18m Orange DM from Wunderman.(direct marketing)(Brief article)
Orange is set to hand Chemistry its entire pounds 18 million direct marketing account, after parting company with the incumbent, Wunderman.
The telecoms provider split with Wunderman on Tuesday, just one year after the agency won the account.
The news comes shortly after Orange announced it was reviewing its pounds 75 million media business, as well as re-assessing its direct marketing agency arrangements. At the time, the telecoms company maintained that Wunderman would remain its direct marketing agency of record.
Wunderman secured the account in June 2007 following a pitch against the incumbents, Craik Jones Watson Mitchell Voelkel, WWAV Rapp Collins and Chemistry. During the pitch ...
- Lester legacy in good voice: Lester Wunderman, the grandfather of direct...
- Magazine article from: Precision Marketing McKelvey, Charlie April 30, 2004 700+ words
...coined the phrase 'direct marketing' in 1961, industry guru Lester Wunderman has always been...place in history. "Direct marketing was out there...witnessing huge growth, Wunderman does not believe direct marketing will ever replace...
- One-on-one with Wunderman;Going strong: The father of direct marketing sees the...
- Magazine article from: Advertising Age April 17, 2000 700+ words
Lester Wunderman's name -- perhaps the most recognized in direct marketing -- was recently removed...down from the top of Wunderman in 1997 and become...change you've seen in direct marketing? Mr. Wunderman: The Web has to be...
- Wunderman adapts and thrives in digital age; Runner-up.(Special Report: Direct...
- Magazine article from: B to B October 8, 2007 700+ words
...the name of a campaign that direct marketing agency Wunderman cooked up for its client Hewlett...mantra for companies like Wunderman that have adapted and succeeded...revenue in the first half, Wunderman is BtoB's 2007 Runner...
- Direct Marketing Industry ''Founding Father'' to Assist Responsys in Redefining...
- Press release article from: Business Wire May 9, 2002 700+ words
...next frontier in direct marketing," Wunderman said. "It will...online, interactive direct marketing." Wunderman has received many...publications worldwide. Wunderman is also a Visiting Professor of Direct Marketing at the School for...
- Wunderman MENA Roars onto World Stage - Dubai-based direct marketing agency...
- News wire article from: Middle East June 27, 2006 700+ words
...Cannes award for direct marketing, and only the...also the only Wunderman chapter around...Managing Director of Wunderman MENA, said the...the company and direct marketing in the region...successes for Wunderman MENA. Earlier...Campaign awards for direct ...
- Wunderman names Kessel chief at RTC.(DIRECT MARKETING)(appointments of Barry...
- Magazine article from: Medical Marketing & Media McGuire, Stephen July 1, 2006 700+ words
WPP-OWNED Wunderman has named direct marketing veteran Barry Kessel CEO of RTC...November 2005 to become COO of Wunderman's New York office. As RTCRM...Kessel will report directly to Wunderman CEO Daniel Morel. "Although...
- Pfizer hires Wunderman to handle Zyrtec.(Direct)(direct marketing and...
- Magazine article from: Medical Marketing & Media Arnold, Matthew October 1, 2003 700+ words
PFIZER HAS appointed direct marketing agency Wunderman to handle all direct marketing and relationship marketing for allergy medication...Zyrtec, following its falling out with Deutsch. Wunderman's New York office will direct the account...
- Lester Wunderman addresses the American Marketing Association Futures in...
- Press release article from: PR Newswire August 11, 1986 700+ words
...sides to direct marketing," began Lester Wunderman, chairman...International and of Wunderman, Ricotta...communications side. Direct marketing can direct...distribution." Wunderman will be discussing...Trends in Direct Marketing" at the...
