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Science Museum appoints Initiative.(Initiative)(Brief article)
The Science Museum has appointed Initiative to handle its media planning and buying account.
The agency won the pitch against the incumbent, OMD, and Total Media The account includes media communications for the Science Museum, the Imax 3D cinema and the Dana Centre.
Initiative has been briefed to explore ways of positioning the museum differently from other London tourist attractions. While the account covers all media, Initiative will be looking to leverage opportunities across digital platforms.
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