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Yorkshire Tea calls pitch.(Brief article)
Tea brand kicks off review out of Manchester-based incumbent Love Creative.
Yorkshire Tea has called a review of its creative account.
The incumbent, the Manchester-based agency Love Creative, has handled the business since 2005. The tea brand, owned by Taylors of Harrogate, includes Yorkshire Tea, Yorkshire Gold and Yorkshire Tea for Hard Water.
In December, Taylors of Harrogate also appointed Love to handle a national campaign for its lifestyle roast and ground coffee range, following a four-way pitch.
The agency has also designed a website for the company's Trees for Life initiative, which plants trees in the UK and developing countries.
A spokesman for Yorkshire Tea confirmed that it is in early-stage discussions ...
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