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Matt Andrews, the joint managing director of Vizeum, is to join Mother as a strategy director.
Andrews will work alongside Dylan Williams, Mother's strategy director, and oversee a restructure of the 16-strong planning department.
Other key duties will include developing the agency's brand beyond traditional advertising and marketing the agency to clients.
No start date has yet been confirmed, but Andrews is expected to join later this year. He will receive equity in the business under the agency's ...