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Bmi reviews pounds 11m creative and media briefs.
British Midland has called a review of the pounds 11 million advertising and media accounts for bmi and bmibaby.
The decision has been led by a change in the airline's commercial focus in light of rising fuel costs and falling revenue.
Euro RSCG, which handles advertising for both airlines, has declined to repitch for the business.
Media is handled by PHD, but only the media account for bmi will go
up for pitch, with bmibaby retaining the agency to oversee its media planning and buying.
Bmi has drawn up a shortlist of three London-based creative agencies and three media agencies, including the incumbent, to battle for the pounds 8 ...
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