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Is there such a thing as a free lunch?

International Journal of Purchasing and Materials Management

| December 22, 1996 | McCracken, Gail K.; Callahan, Thomas J. | COPYRIGHT 1996 National Association of Purchasing Management, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BACKGROUND FOR THE STUDY

The practice of a salesperson treating a purchaser to a "business lunch" is and always has been a common business practice. Research has indicated that both purchasing and marketing people believe that the practice is a generally acceptable form of business conduct.[1] Specifically, recent studies[2] have indicated that among purchasing personnel, lunches were the most frequently offered and accepted supplier favor.

Business practices involving close semi-social relationships, such as the business lunch, appear to be important to the conduct of effective buyer-seller relationships.[3] Underlying the concepts of close buyer-supplier ...

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