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Is there such a thing as a free lunch?
BACKGROUND FOR THE STUDY
The practice of a salesperson treating a purchaser to a "business lunch" is and always has been a common business practice. Research has indicated that both purchasing and marketing people believe that the practice is a generally acceptable form of business conduct.[1] Specifically, recent studies[2] have indicated that among purchasing personnel, lunches were the most frequently offered and accepted supplier favor.
Business practices involving close semi-social relationships, such as the business lunch, appear to be important to the conduct of effective buyer-seller relationships.[3] Underlying the concepts of close buyer-supplier ...
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