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Music Week

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CSS Donkey (Warner Bros)

Following the free digital release of CSS's recent single Rat Is Dead (Rage) last month, Warner Bros is gearing up to take the band's second album to new audiences as it builds on the strong critical foundations of the band's debut, Cansei De Ser Sexy.

The new album marks the band's first entirely major-label release in the UK, after Warner Bros came on board mid-way through their debut album campaign by licensing the release from Sub Pop. Having taken the debut to sales of 75,000, the major is now targeting gold sales and beyond as it galvanises their UK fanbase.

"There is a much stronger commercial sound to this album," says Warner Bros marketing manager Nadine Barker. "There is a depth of commercial singles which provide us with the fuel to reach ...

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