Coldplay join hotbed of UK talent in US.

Apple sync gives Viva La Vida a helping hand into US Top 10, earning UK its highest tally in chart for more than a decade

Coldplay's iTunes ad has helped the UK to secure its greatest presence in the Top 10 of the Billboard Hot 100 since the mid-Nineties.

The EMI act's Viva La Vida track, which currently features on an iTunes commercial being screened on US television, last week leapt 41-10 as the chart's biggest sales gainer.

The band are joined in the Top 10 by fellow UK acts Leona Lewis, whose Bleeding Love holds at two, and Natasha Bedingfield, who drops a place to nine with Pocketful Of Sunshine.

The trio's Top 10 status across the pond means that three British acts are in the chart's upper tier for the first time since October 1995, when Seal's Kiss From A Rose sat at four, Take That's Back For Good was at nine and Roll To Me by Del Amitri was at 10.

It marks another big step forward for British talent in the US, after UK acts last month filled three Top 10 places on the US albums chart simultaneously for the first time since early 2001, while the likes of Duffy, Radiohead and Amy Winehouse have all had top-five albums there this year.

"It's down to the quality of the artists and the material," says EMI UK international vice president Kevin Brown. "If you look at the Amy Winehouses and Duffys of this world, the quality is undeniable. The quality comes first. Then it's down to the planning and expertise."