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Galbraith aims to make Bloodstock the next rock monster by 2011.
Stuart Galbraith, who founded hard rock festivals Monsters Of Rock and Download, has joined the board of family-run rock event Bloodstock Open Air and intends to dramatically increase its capacity.
A hard rock and heavy-metal-themed festival, Bloodstock Open Air takes place at Catton Hall in the East Midlands over three days from August 15 this year, with acts including Helloween, Napalm Death and As I Lay Dying expected to attract a crowd of 10,000.
By 2011 Galbraith plans to grow the festival significantly, with at least a threefold increase in audience numbers.
It is the latest move by the former Live Nation managing director to expand his reach, having founded concert promoting operation Kilimanjaro, a 50/50 joint venture with AEG, in January this year.
Bloodstock Open Air, which was established in 2005, is run by founder Paul Gregory and a team of his extended family members.
Gregory says that, despite considerable outside interest, Galbraith's approach has been the only one he has seriously considered.
Meanwhile, Galbraith, who founded Monsters of Rock in 1984 and worked on the festival for 12 years, believes Bloodstock will achieve similar success.