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'Is it, or isn't it?' is the phrase on the lips of London's direct marketing shops. Orange hasn't actually called a DM pitch yet, but has admitted it's looking at its agency arrangements.
There's a lot of speculation that Orange will simply move the account to Chemistry, which came a close second when Orange appointed Wunderman last year. Chemistry denies the rumour as 'piffle', however.
There are some ad agencies more than a little peeved with Virgin Trains just now. The rail operator, having sent RFIs to ad agencies, has drawn up a shortlist composed entirely of digital specialists. There's a whiff of a client not quite sure of what he or she wants on this one ...
We hear McCann Erickson has been eliminated from the pounds 27 million Homebase pitch, leaving Leo Burnett and CHI & ...