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The Work: New campaigns - UK.
TALKTALK - JUNE BRAND RELAUNCH CREDITS Project: June brand relaunch Client: Dominic Stinton, marketing director, TalkTalk Brief: Regain hearts and minds for TalkTalk and its free broadband offer Creative agency: CHI & Partners Writer: Nigel Roberts Art directors: Manuela Barbosa, Enoch Lam Planners: Kath Dulley, Neil Goodlad Media agency: CHI & Partners Media planner: Duncan Smith Production company: Stink Directors: David Frankham, Arno Salter Editor: John Mayes Post-production: The Moving Picture Company Audio Post-production: 750mph Exposure: TV
CHI is relaunching TalkTalk's home phone and free broadband service with a TV campaign that sees the telecoms company attempt to take ownership of the internet gateway 'www'.
The 30-second ad first takes a bit of a trip down memory lane by featuring the memorable birds-eye images of people coming together to form objects from its previous TV campaigns. The action then cuts to a new composition of people in white forming the 'www' of the brand website.
This 'www' imagery will be carried through into national press and poster executions.
MASTERCARD - A PRICELESS WORLD CREDITS Project: A priceless world Clients: Rita Broe, head of marketing, UK and developed markets; Ben Rhodes, business leader, brand marketing, MasterCard Brief: Promote the World MasterCard among wealthy, family oriented business types Creative agency: McCann Erickson Writer: Matt Crabtree Art director: Simon Hepton Planners: David Clements, Chris Gallery Media agency: Universal McCann Media planners: Ben Reilly, Alice Pott Photographer: Jim Fiscus Photographer's agency Mark George Retouching: company John Martin Exposure: Newspaper supplements, business weeklies and monthlies
MasterCard is continuing to promote the invaluable nature of time spent with family in its latest press campaign from McCann Erickson.
It develops the work-life balance theme by featuring a series of images of money-rich, time-poor parents in the aftermath of spending some much-deserved downtime with their children.
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