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The World: Jakarta - Lowe set to win Wall's dollars 300m ice-cream tug-of-war.(Brief article)
Lowe Worldwide is expected to win the tug-of-war with DDB for Unilever's Wall's ice-cream in Asia-Pacific.
A review of the dollars 300 million global Wall's business in January saw Lowe awarded the 'impulse' products, such as Magnum, while 'take-home' brands, such as Carte D'Or, went to DDB. However, a change of plan is likely to result in Lowe being assigned the entire business across ...
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