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Online advertising in Europe grew by 40 per cent last year to reach EUR11.2 billion, according to new figures from the Interactive Advertising Bureau Europe.
The figure is a EUR4 billion increase on 2006. Two-thirds of the total online budget was spent in the UK, Germany and France. However, some smaller markets showed high growth. They include Greece (91 per cent), Spain (55 per cent) and Slovenia (49 per cent).
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