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The World: Boston - Toys R Us to develop broadcast ad tasks in-house.(Brief article)
Toys R Us is removing the broadcast assignment on its dollars 98 million creative account from Interpublic's Hill Holliday Connors Cosmopulos after only a year, and is taking it in-house.
The retailer said it had decided to take advantage of its 'growing in-house creative and strategic resources to develop its broadcast advertising', but would continue using outside ...
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