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The World: Seoul - Korea introduces ban on TV ads for unhealthy foods.(advertising)(Brief article)

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| June 06, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Korea's fast-food providers are facing the prospect of changing their marketing strategies after a government decision to ban TV commercials for food products that are deemed to be unhealthy at times when large numbers of children are likely to be watching.

Lotteria, the country's leading fast-food chain, has voiced concern that the legislation, due ...

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