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The Week: i-Q - The internet question - What did you think of Honda's live skydiving commercial?(Brief article)(Column)

Campaign

| June 06, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Probably the most exciting ad break I can remember. I actually held my breath as they struggled to form the 'n'. A fantastic rounded campaign, too, with excellent pre-PR coverage to support it. - Mike Mathieson

Rubbish. Was it difficult? No. Was it worth doing? No. - Alex Creed

Sounds truly fantastic, but ... who knew it was on? - Gavin Gordon-Rogers

Grumble, grumble, you miserable lot. It captured the general public's imagination - how many ads can you say that about? - Mark Smith

You cynical lot! I thought it was great. - J Rigby

Dull as dishwater more like. And what happened to ads that ...

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