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The Week: DM reviews - Zurich to boost DM roster.(direct marketing)(Creative Brief)(Brief article)

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| June 06, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Zurich Insurance, the financial services company, has called a review of its DM roster. The incumbent, Publicis Dialog, is unaffected by the review and remains the lead DM agency, but the company is understood to be aiming to add up to four ...

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