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The Week: Advertising news - Drink-driving ads launched.(Brief article)

Campaign

| June 06, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Department for Transport has launched a pounds 1.6 million TV and radio campaign, created by Leo Burnett, to remind drivers that a drink-driving conviction stays on your licence for 11 years.

The ads give examples ...

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