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PHD set to pip Carat to Saga and AA task.(Brief article)
Saga Holdings and the AA are set to consolidate their combined pounds 25 million media planning and buying business into PHD.
The Omnicom agency is thought to be in final negotiations with the recently merged group after a shoot-out against Carat. PHD currently handles the AA's pounds 20 million offline planning and buying while Carat oversees Saga's account.
Online planning and buying, including the AA and Saga's search-marketing work, was not part of the pitch and ...
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