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MindShare has appointed Haldun Kayali as the international head of its new trading arm, The Exchange, in the agency's first key appointment since its global restructure.
He formerly headed MindShare's Ford UK account, where he was most recently responsible for the car giant's multimillion-pound sponsorship of Premier League football on Sky.
Kayali, who has been with MindShare since its inception in 1998, will work with Simon Pardon, the director of trading at GroupM EMEA, and Alan Hodge, the deputy director of trading. He will be based in the MindShare Worldwide office in London.
Nick Waters, the chief executive of MindShare EMEA, said: 'Haldun is a top-class trader with considerable experience leading the ...