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JWT swipes pan-Euro Imodium work.(JWT London)(Brief article)
JWT has snatched the pounds 13 million Imodium advertising account from Team Saatchi without a pitch.
The business, which covers Europe, the Middle East and Africa, had been handled by Team Saatchi for eight years. Before that, it was held by Saatchi & Saatchi.
It is understood the work for the EMEA regions will run out of JWT London.
The shift in agency responsibility is understood to be motivated by the Imodium parent Johnson & Johnson's acquisition of Pfizer in June 2006. Pfizer is a JWT client.
J&J rolled Imodium into the Pfizer Consumer Healthcare portfolio once the dollars 16.6 billion acquisition was completed. The brand was previously part of J&J's over-the-counter division, McNeil Consumer.
The Pfizer acquisition made J&J the ...
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